Respond fast when the narrative turns.
Handshake detects spikes in negative conversation and helps you coordinate responses across the threads that matter — with controls and approvals built in.
What a crisis looks like online.
These situations unfold in hours, not days. By the time your team notices, the narrative is already set.
A viral Reddit thread calls out your product — and it's climbing.
Customers are posting screenshots of bad experiences across three platforms simultaneously.
A competitor plants doubt about your brand in niche communities.
Refund requests spike 4x before your support team even flags the issue.
A journalist picks up a complaint thread you didn't know existed.
From detection to resolution. Coordinated.
Early detection
Spike alerts fire when negative mentions exceed your baseline — hours before they trend.
Thread prioritization
AI ranks threads by reach, velocity, and sentiment severity so you respond where it matters most.
Response coordination
Get draft responses tailored to each thread's tone and context — review and approve before posting.
Coverage tracking
See which threads have been answered, which need follow-up, and which to deprioritize — in one view.
One view. Full coverage.
See every thread, every draft, every status — from a single command center.
Crisis Console
Active incidentPriority Threads
Draft Responses
"Hey — appreciate you raising this. We've flagged the batch and our QA team is looking into it now. If you've been affected, DM me your order number and we'll make it right."
"Totally understand the frustration. We just launched a flexible plan that lets you pause anytime — happy to switch you over if that helps."
Speed without recklessness.
Every response goes through your approval chain. No exceptions.
Allowlists
Define which platforms, subreddits, and groups Handshake can respond in. Everything else is flagged for review.
Manual review
Toggle manual review on for all responses — or just high-severity threads. You decide the workflow.
Sensitive-topic pause
Health, legal, or political topics are auto-paused. No drafts are generated until you explicitly unlock them.
How it works
Detect
Handshake monitors communities 24/7 and fires alerts when negative conversation spikes above your threshold.
Triage
AI prioritizes threads by reach, velocity, and severity. High-priority threads surface first.
Draft
Context-aware response drafts are generated for each priority thread — matching tone and platform norms.
Respond + track
Approve drafts, post responses, and track coverage across all threads in the Crisis Console.
Detect
Handshake monitors communities 24/7 and fires alerts when negative conversation spikes above your threshold.
Triage
AI prioritizes threads by reach, velocity, and severity. High-priority threads surface first.
Draft
Context-aware response drafts are generated for each priority thread — matching tone and platform norms.
Respond + track
Approve drafts, post responses, and track coverage across all threads in the Crisis Console.
Built for teams that can't afford to be slow.
Ecom Founders
Contain product crises before they hit revenue — without hiring a PR team.
Brand Managers
Coordinate multi-platform responses from one dashboard with full approval controls.
Growth Marketers
Turn crisis moments into trust-building opportunities with fast, authentic responses.
Agencies
Offer crisis monitoring and response as a managed service for client brands.