Hear what customers are saying— before it hits your ads.
Handshake continuously monitors communities like Reddit and Facebook Groups to surface real customer language, objections, desires, and competitor comparisons you can use in marketing.
Your best market research is buried in Reddit threads.
Most brands are flying blind — guessing at messaging instead of listening to the conversations already happening.
Customer language is scattered across dozens of threads and groups — nobody aggregates it.
You miss objections until your CPC spikes and ROAS tanks.
Manual research takes hours and goes stale fast.
Customer intelligence on autopilot.
What lands in your inbox every week.
Top narratives this week
The dominant conversations happening around your category — what people are talking about and why.
Top objections + how people phrase them
Real objections in customers' own words, ranked by frequency. Perfect for FAQ pages and ad creative.
Most repeated phrases (for ad copy)
The exact language your customers use when they recommend, complain, or compare. Copy-paste ready.
Competitor mentions + why people prefer them
Where competitors come up, what people say, and the specific reasons behind brand preference.
Here's what a real report looks like.
This is a shortened example from a protein bar brand. Your report will cover your specific product category.
Weekly Insight Report — Protein Bars
Week of Feb 17, 2026
Texture complaints are surging
"Why do all protein bars taste like flavored chalk? I'd pay double for one that actually tastes like a real snack."
— r/fitness • 847 upvotes
Try the protein bar that doesn't taste like homework.
Clean ingredients = purchase trigger
"I switched to [competitor] because they list every ingredient on the front. Transparency > taste tbh."
— r/nutrition • 312 upvotes
5 ingredients. All pronounceable. Zero compromises.
Subscription fatigue is real
"Love the bars but I hate that I have to subscribe to get a decent price. Let me just buy a box when I want."
— Facebook Group: Clean Eating • 156 reactions
No subscription required. Buy when you want, at the best price.
Full reports include 10–15 narratives, objection rankings, phrase frequency data, and competitor tracking.
How it works
Set targets
Tell us your product category, competitors, and communities to monitor.
Harvest threads
Handshake scans Reddit, Facebook Groups, forums, and review sites daily.
Summarize narratives
AI clusters conversations into themes, objections, and opportunities.
Export insights
Get a weekly report with quotes, phrases, and suggested ad angles.
Set targets
Tell us your product category, competitors, and communities to monitor.
Harvest threads
Handshake scans Reddit, Facebook Groups, forums, and review sites daily.
Summarize narratives
AI clusters conversations into themes, objections, and opportunities.
Export insights
Get a weekly report with quotes, phrases, and suggested ad angles.
Listen first. Always.
Market Research is a listening tool — not a posting tool. Your brand stays safe.
Listening-first defaults
Market Research only reads public conversations. It never posts, comments, or interacts unless you explicitly opt in via other Handshake products.
Optional approvals for publishing
If you ever connect Social Seeding or Outreach, every action requires your approval first. Nothing goes live without your say-so.
Built for teams that sell online.
Ecom Founders
Understand what customers really think about your product before scaling ad spend.
Growth Marketers
Find fresh angles and high-converting copy from real customer language.
Agencies
Deliver deeper market insights to clients without hiring a research team.
Brand Managers
Track sentiment shifts and competitive positioning in real time.