Know when the conversation shifts.
Handshake tracks sentiment across your brand, your category, and your competitors — and alerts you when the narrative changes so you can respond early.
Sentiment shifts before revenue does.
By the time you see it in your analytics, the conversation has already moved on.
You find out about brand crises too late — after refunds spike, press picks it up, or churn accelerates.
Sentiment shifts before revenue does. By the time your dashboard shows a dip, the damage is already done.
Three lenses on your market.
Brand Sentiment
Track how people talk about your brand across Reddit, Facebook Groups, forums, and review sites. Spot praise, complaints, and emerging narratives in real time.
Your sentiment command center.
Here's what your dashboard looks like. All data updates automatically.
Sentiment Dashboard
Sentiment Trend — Last 30 Days
Top Sentiment Drivers
Opportunities
Recent Threads
Don't just see it. Respond to it.
Threshold alerts
Set custom thresholds for any metric. Get alerted the moment sentiment crosses your line — by email, Slack, or dashboard.
Suggested response angles
Each alert comes with AI-generated response suggestions — from ad copy pivots to community engagement ideas.
Manual review toggle
Want to review everything before acting? Toggle manual review on — nothing happens without your explicit approval.
How it works
Collect
Handshake scans Reddit, Facebook Groups, forums, and review sites for brand, category, and competitor mentions.
Classify
AI classifies each mention by sentiment, topic, and urgency — not just positive/negative, but why.
Detect shifts
Algorithms spot trend changes, anomalies, and threshold crossings before they become visible in revenue data.
Alert / respond
Get instant alerts with context and suggested response angles. Optionally auto-draft responses for review.
Collect
Handshake scans Reddit, Facebook Groups, forums, and review sites for brand, category, and competitor mentions.
Classify
AI classifies each mention by sentiment, topic, and urgency — not just positive/negative, but why.
Detect shifts
Algorithms spot trend changes, anomalies, and threshold crossings before they become visible in revenue data.
Alert / respond
Get instant alerts with context and suggested response angles. Optionally auto-draft responses for review.
Safety built in from day one.
Sensitive-topic pause
Handshake automatically detects sensitive topics and pauses alerts until you review. No surprises, no overreactions.
Allowlist + approvals
If you connect posting actions, every response requires explicit approval. Allowlisted topics can be auto-approved if you choose.
Built for brands that can't afford to be surprised.
Ecom Founders
Catch product sentiment shifts before they hit your bottom line.
Growth Marketers
Time campaigns to capitalize on competitor dips and category trends.
Agencies
Give clients real-time brand health monitoring without a separate tool.
Brand Managers
Stay ahead of PR crises and surface opportunities from community chatter.